BABY BOOMERS SAY ‘NO!' TO GRANNY GLASSES

Advanced Reading Concepts, Inc. (ARC)
29-17 Bell Blvd.
Bayside, NY 11360

Contact: William Tordjman
(718) 225-5588
e-mail: williamt@arc-vision.com

Setting a new standard in style for reading glasses, ARC brings a European concept to America: reading glasses should be well made, fun to wear — and you should always be able to find a pair.

    Available exclusively through ARC in the U.S., La Forty d'Afflelou reading glasses are produced by renowned French optician and eyeglass designer Alain Afflelou. After selling more than a million sets in Europe, publications from European Elle and Vogue to the Paris Match note that they are loved as much by the fashion conscious as by the optical community.

    Why? Because the concept is simple: we all misplace our glasses, so when you find a style you like, why not have several pairs so you'll always have one at hand? And most importantly, these glasses are designed by an optician with an eye to quality and the needs of the consumer.

    ARC's La Forty reading glasses come in a selection of 14 different sets; each set includes four fashionable pairs. You can leave glasses in the office, at home, in your car — you'll never have to go hunting for them again.

    La Forty reading glasses are light — one-half ounce — and, thanks to a rimless design on the upper half and a nylon string holding the lens in place, they offer a wider field of vision. They also come in quarter increments of correction, with nine levels from +1.00 to +3.00.

    For more information on ARC's products and to see the full collection, please visit our website at http://arc-vision.com, or e-mail us at LaForty@arc-vision.com.



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